Social media & content for brands that care about craft
KICKBACK SOCIAL IS A FOUNDER-LED TORONTO / HAMILTON SOCIAL MEDIA & CONTENT CREATION STUDIO
Marketing that moves your business forward, while you kickback
We partner with well-crafted brands across Toronto, Hamilton, Burlington, and the Greater Toronto Area to translate their brand, values, and service into a digital presence that feels just as intentional.
Kickback Social brings years of experience in brand strategy, market research, and building thoughtful systems. Our work brings clarity, structure, and peace of mind to brands when marketing begins to feel muddy—creating organized workflows, confident messaging, and a digital presence that reflects the standard of your business.
-
We start by asking the questions others skip. We dive deep into your workflow, ICP, and values to build a foundation of clarity.
We slow you down today so we can drive your business forward sustainably tomorrow.We don't just "post." We treat your digital identity like a capital asset, protecting your reputation with an owner’s grit.
-
Thinking of working with us? Here’s our four stage process:
01 Discovery & Alignment
02 Strategy & Planning
03 Content Creation / Production
04 Execution & Optimization
-
Our work is guided by one simple principle: marketing should drive meaningful return on investment.
At Kickback Social, content is never created for the sake of posting. Every strategy, system, and asset we build is designed to support real business growth, stronger brand reputation, and long-term value.
Meet the Founder
Emily Phongphilack leads Kickback Social with a blend of charisma and genuine aura.
A woman and Lao-Canadian owned studio, Kickback Social is shaped by Southeast Asian values of quiet resilience and a work hard, laugh harder mentality.
Emily approaches every brand as a strategic advocate, treating each client’s digital presence with care, grit, and intention.
You’re in good hands here.
Services
01 Social Media Strategy & Management
We build structured yet adaptable social media strategies designed to support brand reputation, audience growth, and long term visibility. We can take full or partial management of your social media channels, depending where you’re at.
02 Content Days / Content Planner
Build a library of professional photography and reels ready to post, so the heavy lifting of social media is done. We can also support your content strategy without the day-to-day admin.
03 Brand Foundations & Web
To keep everything aligned, we also support foundational brand and web services so your digital presence looks and feels cohesive.
Words from our ongoing and previous clients
-
![Black box with a gold letter 'Q' and floral design, with a black handle on the side, placed on a table with a white tablecloth, in front of a large green plant.]()
SERVICE: SOCIAL MEDIA MANAGEMENT
RESULT: 300% growth in engagement using no ads (100% organic growth) in 3 months
CLIENT FEEDBACK: “We worked with Emily at Kickback Social to manage our content across five social channels, and she has been exceptional. She created the content, scheduled it consistently, coordinated with partner brands, engaged influencers, and collaborated smoothly with our SEO team to keep everything aligned.
Beyond execution, she brought real creative strength and strategic thinking, and she is not afraid to propose new ideas or challenge assumptions in a constructive way.
High enthusiasm, great communication, and a genuine pleasure to work with. Highly recommend.”
-
![Person receiving a neck massage from a therapist in a wellness or massage therapy setting.]()
SERVICE: CONTENT DAY
RESULT: Clear, educational content that helped translate complex treatment benefits into engaging reels
CLIENT FEEDBACK: “I worked with Emily to create a series of reels for my Osteopathy practice. She did such a great job of coming up with concepts to help explain the benefits of treatment in an interesting and digestible way. She also made me super comfortable on camera and was collaborative on finding the perfect messaging for my brand. Emily is awesome and I cannot recommend working with her enough!”
-
![A woman in a black uniform performs a facial treatment on a woman lying on a bed, with a facial mask applied, in a spa or clinic setting.]()
SERVICE: CONTENT DAY
RESULT: Strategic reel concepts increased reach by 100% helping the brand dramatically expand visibility
CLIENT FEEDBACK: “I worked with Emily to do a content bank so I had videos and some photos of my most recently added services at my business and it was a great experience. She came with lots of ideas and I was able to put my own spin on it. I will be booking her again in the future”
-
![A woman giving a presentation to an audience seated at round tables inside a large room with a high ceiling. The presentation slide on a large screen reads 'Empowering Greatness' with a small logo that says 'Empowering Auto' and a car silhouette. There are yellow and gray cars parked behind the speaker, and plants are visible along the walls.]()
SERVICE: SAME DAY SOCIALS & CONTENT DAY
RESULT: A large library of professional event content that allowed the team to focus on strategy and execution while maintaining a consistent stream of high-quality brand assets.
CLIENT FEEDBACK: “Working with Emily has been an absolute game-changer for our brand. She completely leads the heavy lifting of collecting and creating content at our events, providing us with lots of assets to use. This allows us to focus on strategy and execution. She possesses niche skills that we don't have nor have the time to do. Having professional content has saved us so much time, effort, and has elevated our brand immensely.”
Frequently asked questions
-
We are based in Hamilton, Ontario, and provide on-site content creation and social media strategy for businesses across the Greater Toronto Area (GTA), including Burlington, Oakville, and Mississauga. Our "Content Days" are designed to be efficient for local businesses.
-
Love the enthusiasm, but we prefer to play the long game here! Real momentum takes an Intentional Slow-Down first. We audit your workflow and ICP to build a foundation that actually lasts. A "trial" is just "guessing," and neither of us has time for that. We're looking for longterm partners, not flings.
-
Honestly? No. Most agencies "coast"—they take a retainer, post on a schedule, and send a generic report at the end of the month. We drive.
Kickback Social is a proudly woman-owned and Lao-Canadian owned boutique operation, which means we bring a specific blend of Southeast Asian resilience and corporate precision to your brand.We don't have "account managers" who don't know your business. You get owner-to-owner advocacy. We are grounded, we are bubbly, and we care as much about your ROI as you do.
If you want a vendor, hire an agency. If you want a partner who treats your brand like a capital asset, you’re in the right place.
-
Yes, but we aren't a high-volume agency. We are a boutique, founder-led firm serving the Greater Toronto Area.
Because we offer strategic advocacy rather than just "posting," we only take on a limited number of partners at a time.
This ensures you get my direct grit and corporate precision, not a junior account manager who doesn't understand your ICP.
-
We ignore vanity metrics like "likes" from people who will never buy from you. Active ROI is about driving qualified leads and doubling sales through intentional storytelling. We audit your business workflow and values first to ensure the content we create actually moves the needle. If it’s not boosting your revenue or protecting your reputation, we don’t do it.
-
We are a woman-owned and Lao-Canadian owned business. This heritage is the root of our "Owner’s Grit"—a blend of Southeast Asian resilience and modern strategic precision. We bring a grounded, honest perspective to every brand we advocate for, ensuring your "quiet heritage" has a loud, measurable impact in your industry.