Boutique social media and content creation agency in the Greater Toronto Area
Good content is the baseline.
A great partnership is the difference that matters.
→ Built for businesses that have outgrown DIY but aren't a fit for a 50-person agency
→ Seek the thinking of a strategist and creative maker under one roof
→ Ready to outsource social and content half-way or all the way through
Brands that have trusted us
What we offer
Social Media & Content Creation
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Hand off your feed and focus on running the business.
Full-service social media for businesses that need their presence handled, not micromanaged. We build the strategy, write the captions, schedule the posts, engage with your community, and report on what's working — so you don't have to think about your feed unless you want to.
What's included:
Monthly strategy aligned to your business goals
Captions, scheduling, and publishing
Community management and DM response
Monthly reporting on performance and next moves
Platform mix tailored to your audience (Instagram, TikTok, LinkedIn, Facebook)
Who it's for: Established businesses with lean or scaled-down marketing teams who need consistent, on-brand output without the agency-hire overhead.
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One shoot day. One month of content. Videos, photos, captions — ready to post. Book once or lock in monthly.
What's included:
Pre-shoot creative direction and shot list
On-site production (video + photo)
Editing and post-production
Delivered as a ready-to-post content library
Remote or on-site editing included
Who it's for: Brands that need a steady supply of original content without the chaos of week-to-week shoots, businesses launching campaigns or new products, and teams that want to batch creative work efficiently.
Strategy & Consulting
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A look at your social presence. You'll get a clear read on what's working, what isn't, and where to focus next.
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1:1 sessions where we unlock new ideas for your business and help you gain clarity when it comes to your strategy on socials.
Think of us as your social sidekicks
We’re always in your corner. Have a question about how to go about marketing a new launch or campaign? Not sure on how an idea is going to be executed? We’re here when you need us and we bring you ideas when we feel there’s an opportunity that you might not be tapping into. That to us is what a partnership is.
Emily Phongphilack
Emily Phongphilack is the founder of Kickback Social. She started as a graphic designer at RBC, then spent years at agencies helping big brands figure out what their customers want and how to reach them.
She's seen marketing from every side: managing teams from the inside, juggling different scopes and stakeholders, and now running her own business. So she knows how a corporate team actually works and what a busy owner actually needs — and she's good at the part most people aren't: bridging strategy & creative direction while bringing everyone together with one goal.
Founder & Creative Director
Valentina Nestico
Valentina handles the work clients see: the shoots, the edits, the feed. She’s been behind the camera since 2016 and runs the full content stack in one set of hands. Plan, shoot, edit, publish, with nothing lost in the handoff.
Her favourite part of the process is getting to know the people behind each brand. Post production is where she brings it all together, turning those stories into content that feels true to who they are.
Social Media & Content Specialist
Matt Joseph
Matt is the person who makes sure things actually happen. As Director of Sales and Operations at Kickback Social, he keeps projects moving behind the scenes and makes sure every partnership runs smoothly.
He also leads Kickback Sips, our mobile espresso and matcha cart. From corporate catering and private events to pop-ups and brand activations, Matt oversees bookings, operations, and the team behind the bar, making sure every event feels as good as the drinks taste.
Before joining Kickback full time, Matt spent years as a manager in car sales, where he learned how to listen, earn trust, and look after people. He supported the business from the sidelines for years before going all in, and now he and Emily are building it together.
Director of Sales & Operations
Frequently asked questions
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We are based in Hamilton, Ontario, and provide on-site content creation and social media strategy for businesses across the Greater Toronto Area (GTA), including Burlington, Oakville, and Mississauga. Our "Content Days" are designed to be efficient for local businesses.
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Love the enthusiasm, but we prefer to play the long game here! Real momentum takes an Intentional Slow-Down first. We audit your workflow and ICP to build a foundation that actually lasts. A "trial" is just "guessing," and neither of us has time for that. We're looking for longterm partners, not flings.
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Honestly? No. Most agencies "coast"—they take a retainer, post on a schedule, and send a generic report at the end of the month. We drive.
Kickback Social is a proudly woman-owned and Lao-Canadian owned boutique operation, which means we bring a specific blend of Southeast Asian resilience and corporate precision to your brand.We don't have "account managers" who don't know your business. You get owner-to-owner advocacy. We are grounded, we are bubbly, and we care as much about your ROI as you do.
If you want a vendor, hire an agency. If you want a partner who treats your brand like a capital asset, you’re in the right place.
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Yes, but we aren't a high-volume agency. We are a boutique, founder-led firm serving the Greater Toronto Area.
Because we offer strategic advocacy rather than just "posting," we only take on a limited number of partners at a time.
This ensures you get my direct grit and corporate precision, not a junior account manager who doesn't understand your ICP.
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We ignore vanity metrics like "likes" from people who will never buy from you. Active ROI is about driving qualified leads and doubling sales through intentional storytelling. We audit your business workflow and values first to ensure the content we create actually moves the needle. If it’s not boosting your revenue or protecting your reputation, we don’t do it.
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We are a woman-owned and Lao-Canadian owned business. This heritage is the root of our "Owner’s Grit"—a blend of Southeast Asian resilience and modern strategic precision. We bring a grounded, honest perspective to every brand we advocate for, ensuring your "quiet heritage" has a loud, measurable impact in your industry.