Founder-led marketing for businesses in motion
Who we are→ A small GTA studio doing social, content, SEO, and paid ads
→ Built for businesses that have outgrown DIY but aren't a fit for a 50-person agency
What we believe
We don't believe in posting for the sake of posting.
Strategy without execution is a deck nobody opens.
The best marketing sounds like the brand, not the agency.
Small teams move faster — and care more.
Social
Content
Strategy
Meet the team behind Kickback Social
A small founder-led team built around the work, not the org chart.
Emily Phongphilack
Emily runs the show alongside her team
Strategy, your account, and social and content alongside Val. She started Kickback to build the agency she'd actually want to hire: small, sharp, founder-led. From kickoff to year three, she's the name in your inbox and the person doing the work.
FOUNDER & CREATIVE DIRECTOR
Valentina Nestico
Val runs social and content with Emily.
Strategy, shoots, captions, and the numbers behind what's working. She brings the energy on set, the eye behind the feed, and the kind of creative direction that makes a brand feel like itself. Two people on your social, one shared brain.
SOCIAL & CONTENT
GRAPHIC DESIGNPhung Le
Phung's whole thing is making things look easy on eyes.
And she means it. Branding, print, social graphics, the works. She'll spend hours on the details most people would call done, which is exactly why we hand her the work that has to land.
Services
01 Social Media Strategy & Management
We build structured yet adaptable social media strategies designed to support brand reputation, audience growth, and long term visibility. We can take full or partial management of your social media channels, depending where you’re at.
02 Content Days / Content Planner
Build a library of professional photography and reels ready to post, so the heavy lifting of social media is done. We can also support your content strategy without the day-to-day admin.
03 Brand Foundations & Web
To keep everything aligned, we also support foundational brand and web services so your digital presence looks and feels cohesive.
Every post earns its place
Sure we can make the meme — but only if it speaks to the customers who actually convert. Content is built around your ICP, not the algorithm's update of the week.
We test, learn, and adapt based on what moves your audience to remember or act.
Our clients love us because we care, not just because we’ve “done this before”
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![Black box with a gold letter 'Q' and floral design, with a black handle on the side, placed on a table with a white tablecloth, in front of a large green plant.]()
Wedding Dress Preservation Company in US & Canada
Social Media Management
MyReliq came to us as a premium wedding dress preservation brand with a clear product and a story worth telling. In a category most brands ignore, we saw an opportunity. Through SEO-led content and a short-form strategy built entirely on organic reach, we helped MyReliq reframe preservation as something modern, emotional, and design-forward — not a dusty afterthought. The result: 300% growth in engagement in 3 months. Zero ad spend.
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![Person receiving a neck massage from a therapist in a wellness or massage therapy setting.]()
Osteopathy Practitioner in Hamilton, ON
Content Day
Michelle is an osteopath with serious expertise and a genuine desire to help people understand what she does. The challenge: translating complex treatment benefits into content people actually stop to watch. We built an educational short-form strategy that made her knowledge accessible, her brand trustworthy, and her Reels worth sharing.
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![A woman in a black uniform performs a facial treatment on a woman lying on a bed, with a facial mask applied, in a spa or clinic setting.]()
Skincare & Beauty Salon in Hamilton, ON
Content Day
Miranda knew what she wanted: Reels that showed her in her element. We handled the strategy. By developing concept-driven short-form content built around MyBeauty Lab's featured treatments, we turned her day-to-day work into scroll-stopping content — and doubled her reach in the process.
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![A woman giving a presentation to an audience seated at round tables inside a large room with a high ceiling. The presentation slide on a large screen reads 'Empowering Greatness' with a small logo that says 'Empowering Auto' and a car silhouette. There are yellow and gray cars parked behind the speaker, and plants are visible along the walls.]()
Empowering Auto in Toronto, ON
Same Day Socials & Content Day
Big goals need the right support. Empowering Auto had the events, the energy, and the vision — they just needed a content partner who could keep up. Through our Same Day Socials and Content Day service, we captured every moment as it happened, building out a library of high-quality brand assets that kept their presence consistent without pulling focus from the work that mattered.
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![A hairstylist holding a bundle of hair extensions with a color sample chart in the background.]()
Got2Have Extensions in Hamilton, ON
Social Media Management & Website Design
Filomena had 10+ years of expertise and a loyal client base. What she needed was a brand voice that matched her caliber. We built her studio's personality from the ground up, established a consistent content rhythm, and turned her Instagram into a client acquisition channel that delivers new business every year.
Frequently asked questions
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We are based in Hamilton, Ontario, and provide on-site content creation and social media strategy for businesses across the Greater Toronto Area (GTA), including Burlington, Oakville, and Mississauga. Our "Content Days" are designed to be efficient for local businesses.
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Love the enthusiasm, but we prefer to play the long game here! Real momentum takes an Intentional Slow-Down first. We audit your workflow and ICP to build a foundation that actually lasts. A "trial" is just "guessing," and neither of us has time for that. We're looking for longterm partners, not flings.
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Honestly? No. Most agencies "coast"—they take a retainer, post on a schedule, and send a generic report at the end of the month. We drive.
Kickback Social is a proudly woman-owned and Lao-Canadian owned boutique operation, which means we bring a specific blend of Southeast Asian resilience and corporate precision to your brand.We don't have "account managers" who don't know your business. You get owner-to-owner advocacy. We are grounded, we are bubbly, and we care as much about your ROI as you do.
If you want a vendor, hire an agency. If you want a partner who treats your brand like a capital asset, you’re in the right place.
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Yes, but we aren't a high-volume agency. We are a boutique, founder-led firm serving the Greater Toronto Area.
Because we offer strategic advocacy rather than just "posting," we only take on a limited number of partners at a time.
This ensures you get my direct grit and corporate precision, not a junior account manager who doesn't understand your ICP.
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We ignore vanity metrics like "likes" from people who will never buy from you. Active ROI is about driving qualified leads and doubling sales through intentional storytelling. We audit your business workflow and values first to ensure the content we create actually moves the needle. If it’s not boosting your revenue or protecting your reputation, we don’t do it.
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We are a woman-owned and Lao-Canadian owned business. This heritage is the root of our "Owner’s Grit"—a blend of Southeast Asian resilience and modern strategic precision. We bring a grounded, honest perspective to every brand we advocate for, ensuring your "quiet heritage" has a loud, measurable impact in your industry.