Founder-led marketing for businesses in motion

see our work →
see our work →
meet us first →
meet us first →

Who we are

→ A small GTA studio doing social, content, SEO, and paid ads

→ Built for businesses that have outgrown DIY but aren't a fit for a 50-person agency

Services

  1. We don't believe in posting for the sake of posting.

  2. Strategy without execution is a deck nobody opens.

  3. The best marketing sounds like the brand, not the agency.

  4. Small teams move faster → and care more.

Series of photos from a coffee industry event. Top left shows two smiling people at a coffee booth. Top middle shows attendees at a trade show booth. Top right depicts a coffee shop counter with a barista. Middle left features a woman pouring milk into a coffee cup. Middle middle shows a barista steaming milk with an espresso machine. Middle right displays a starter kit box for an espresso machine. Bottom left captures steaming steam from a commercial espresso machine. Bottom middle includes a sign about Toronto's coffee scene change with new machine models. Bottom right shows the exterior of a coffee shop named 'Arabian Cat Cafe' with outdoor seating.

Social

Close-up of a person's hands holding a smartphone taking a photo of a table with two iced coffee drinks and a plate with baked goods. The person is wearing rings and bracelets, and has painted red nails.

Content

A person sitting on a beige sofa near a window, wearing jeans, a dark sweater, and brown shoes, with a silver laptop on their lap. In front of them on a brown table is a magazine, a jar with a drink, and a magazine. Sunlight casts shadows on the table and floor.

Strategy

What we do / our services

  • Hand off your feed and focus on running the business.

    Full-service social media for businesses that need their presence handled, not micromanaged. We build the strategy, write the captions, schedule the posts, engage with your community, and report on what's working — so you don't have to think about your feed unless you want to.

    What's included:

    • Monthly strategy aligned to your business goals

    • Captions, scheduling, and publishing

    • Community management and DM response

    • Monthly reporting on performance and next moves

    • Platform mix tailored to your audience (Instagram, TikTok, LinkedIn, Facebook)

    Who it's for: Established businesses with lean or scaled-down marketing teams who need consistent, on-brand output without the agency-hire overhead.

  • One shoot day. One month of content. Videos, photos, captions — ready to post. Book once or lock in monthly.

    What's included:

    • Pre-shoot creative direction and shot list

    • On-site production (video + photo)

    • Editing and post-production

    • Delivered as a ready-to-post content library

    • Remote or on-site editing included

    Who it's for: Brands that need a steady supply of original content without the chaos of week-to-week shoots, businesses launching campaigns or new products, and teams that want to batch creative work efficiently.

  • A look at your social presence. You'll get a clear read on what's working, what isn't, and where to focus next.

  • 1:1 sessions where we unlock new ideas for your business and help you gain clarity when it comes to your business on socials.

Not sure which pillar fits?

Talk to us first
Talk to us first

Get to know the team behind Kickback Social

  • Valentina Nestico

    SOCIAL & CONTENT

    Val runs social and content with Emily.

    Strategy, shoots, captions, and the numbers behind what's working. She brings the energy on set, the eye behind the feed, and the kind of creative direction that makes a brand feel like itself. Two people on your social, one shared brain.

  • Emily Phongphilack

    FOUNDER & CREATIVE DIRECTOR

    Emily runs the show alongside her team overseeing it all.

    She started Kickback to build the team she'd actually want to hire: small, sharp, founder-led. From kickoff to year three, she's the name in your inbox and the person doing the work with her team.

  • Phung Le

    GRAPHIC DESIGN

    Phung's whole thing is making things look easy on eyes.

    And she means it. Branding, print, social graphics, the works. She'll spend hours on the details most people would call done, which is exactly why we hand her the work that has to land.

Every post earns its place

Sure we can make the meme — but only if it speaks to the customers who actually convert. Content is built around your ICP, not the algorithm's update of the week.

We test, learn, and adapt based on what moves your audience to remember or act.

Our clients love us because we care, not just because we’ve “done this before”

Kickback Social Client Empowering Auto
Kickback Social Client Café ZUZU
Kickback Social Client Zuccarini Importing
Eem Khao Kickback Social Client
AfterSell Kickback Social Client
  • Black box with a gold letter 'Q' and floral design, with a black handle on the side, placed on a table with a white tablecloth, in front of a large green plant.

    Wedding Dress Preservation Company in US & Canada

    Social Media Management

    MyReliq came to us as a premium wedding dress preservation brand with a clear product and a story worth telling. In a category most brands ignore, we saw an opportunity. Through SEO-led content and a short-form strategy built entirely on organic reach, we helped MyReliq reframe preservation as something modern, emotional, and design-forward — not a dusty afterthought. The result: 300% growth in engagement in 3 months. Zero ad spend.

  • Person receiving a neck massage from a therapist in a wellness or massage therapy setting.

    Osteopathy Practitioner in Hamilton, ON

    Content Day

    Michelle is an osteopath with serious expertise and a genuine desire to help people understand what she does. The challenge: translating complex treatment benefits into content people actually stop to watch. We built an educational short-form strategy that made her knowledge accessible, her brand trustworthy, and her Reels worth sharing.

  • A woman in a black uniform performs a facial treatment on a woman lying on a bed, with a facial mask applied, in a spa or clinic setting.

    Skincare & Beauty Salon in Hamilton, ON

    Content Day

    Miranda knew what she wanted: Reels that showed her in her element. We handled the strategy. By developing concept-driven short-form content built around MyBeauty Lab's featured treatments, we turned her day-to-day work into scroll-stopping content — and doubled her reach in the process.

  • A woman giving a presentation to an audience seated at round tables inside a large room with a high ceiling. The presentation slide on a large screen reads 'Empowering Greatness' with a small logo that says 'Empowering Auto' and a car silhouette. There are yellow and gray cars parked behind the speaker, and plants are visible along the walls.

    Empowering Auto in Toronto, ON

    Same Day Socials & Content Day

    Big goals need the right support. Empowering Auto had the events, the energy, and the vision — they just needed a content partner who could keep up. Through our Same Day Socials and Content Day service, we captured every moment as it happened, building out a library of high-quality brand assets that kept their presence consistent without pulling focus from the work that mattered.

  • A hairstylist holding a bundle of hair extensions with a color sample chart in the background.

    Got2Have Extensions in Hamilton, ON

    Social Media Management & Website Design

    Filomena had 10+ years of expertise and a loyal client base. What she needed was a brand voice that matched her caliber. We built her studio's personality from the ground up, established a consistent content rhythm, and turned her Instagram into a client acquisition channel that delivers new business every year.

Frequently asked questions

  • We are based in Hamilton, Ontario, and provide on-site content creation and social media strategy for businesses across the Greater Toronto Area (GTA), including Burlington, Oakville, and Mississauga. Our "Content Days" are designed to be efficient for local businesses.

  • Love the enthusiasm, but we prefer to play the long game here! Real momentum takes an Intentional Slow-Down first. We audit your workflow and ICP to build a foundation that actually lasts. A "trial" is just "guessing," and neither of us has time for that. We're looking for longterm partners, not flings.

  • Honestly? No. Most agencies "coast"—they take a retainer, post on a schedule, and send a generic report at the end of the month. We drive.


    Kickback Social is a proudly woman-owned and Lao-Canadian owned boutique operation, which means we bring a specific blend of Southeast Asian resilience and corporate precision to your brand.

    We don't have "account managers" who don't know your business. You get owner-to-owner advocacy. We are grounded, we are bubbly, and we care as much about your ROI as you do.

    If you want a vendor, hire an agency. If you want a partner who treats your brand like a capital asset, you’re in the right place.

  • Yes, but we aren't a high-volume agency. We are a boutique, founder-led firm serving the Greater Toronto Area.

    Because we offer strategic advocacy rather than just "posting," we only take on a limited number of partners at a time.

    This ensures you get my direct grit and corporate precision, not a junior account manager who doesn't understand your ICP.

  • We ignore vanity metrics like "likes" from people who will never buy from you. Active ROI is about driving qualified leads and doubling sales through intentional storytelling. We audit your business workflow and values first to ensure the content we create actually moves the needle. If it’s not boosting your revenue or protecting your reputation, we don’t do it.

  • We are a woman-owned and Lao-Canadian owned business. This heritage is the root of our "Owner’s Grit"—a blend of Southeast Asian resilience and modern strategic precision. We bring a grounded, honest perspective to every brand we advocate for, ensuring your "quiet heritage" has a loud, measurable impact in your industry.

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