About Kickback Social
Our Mission
Kickback Social exists to make marketing execution easy and stress-free. We handle your brand’s presence online and offline so you can relax, knowing your business is in great hands.
Our Approach
We focus on creating content that’s easy, enjoyable, and authentically you. From start to finish, we handle the details so you can kick back, knowing your social media presence is in good hands.
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Founder & Creative Director
Emily got her start as a graphic designer at RBC, then spent years at agencies helping brands, from big retailers to tech companies to household-name products, figure out what their customers actually want and how to reach them.
She's seen marketing from every side: managing teams from the inside, juggling different scopes and stakeholders, and now running her own business. So she knows how a corporate team actually works and what a busy owner actually needs, and she's good at the part most people aren't: bringing everyone together and keeping the work calm, clear, and even fun.
That's what you get with Kickback. Someone who can plan the strategy and create the content herself, who reads the room as well as the brief, and who makes the whole thing feel handled, not handed off.
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Director of Sales & Operations
Matt spent four years as Assistant Manager & Finance Manager at a car dealership running sales and service teams and managing the day-to-day of a fast-moving dealership floor. Now he brings that same energy to Kickback, leading new business, client relationships, and the operations that keep everything running on time.
He's used to juggling people, priorities, and pressure all at once, and making it look easy. That's exactly what a growing client roster needs: someone who can build the pipeline, manage the account, and make sure nothing falls through the cracks.
He's also Emily’s husband, and the reason Kickback Sips, our coffee cart, exists in the first place. That's the thing about Matt: whether it's a client account or a business he's building with me, he shows up fully invested.
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Social Media & Content Specialist
Valentina works alongside Emily to deliver the work clients actually see: the shoots, the edits, the feed. She's been behind the camera since 2016, with a background in photography and videography across a range of industries, plus a degree in Media Communications.
What makes her valuable is that she runs the whole content stack herself: plan, shoot, edit, publish, with nothing lost in the handoff between steps. She knows how to read a brand's audience and shape content that actually lands with them, not just content that looks good.
That's the difference with Valentina on a shoot day. It's not a photographer here and an editor there. It's one person who understands the whole picture, start to finish.
Our mobile coffee cart Kickback Sips
When she's not behind a content calendar, you'll find Emily behind an espresso machine. She also runs Kickback Sips, a mobile coffee cart built on the same belief that drives everything here: real connection can't live on a screen alone. It's where we put that hospitality-first thinking into practice in person, one cup and one conversation at a time.
