Our Mission
Kickback Social exists to make marketing execution easy and stress-free. We handle your brand’s presence online and offline so you can relax, knowing your business is in great hands.
Our Approach
We focus on creating content that’s easy, enjoyable, and authentically you. From start to finish, we handle the details so you can kick back, knowing your social media presence is in good hands.
What makes us different?
Strategy-first. We don’t just “post”. We don’t just post pretty content—we create intentional strategies that align with your business goals.
Personal but polished. We make your content feel like you, with a polish that builds trust and credibility—especially for local businesses.
We like to work WITH you. We know collaboration is time consuming but to us it’s worth it because we get to feel part of your business which in turn allows us to do our jobs better.
Emily Phongphilack
Founder & Lead Strategist
Emily is a marketing expert with a passion for people.
With a genuine drive to help others grow, connect, and bring their visions to life, Emily’s journey into marketing has been one of exploration and perseverance. After trying different programs and career paths, she found her place in the industry, skillfully blending creativity with strategy to make a real impact. Starting her career in graphic design, Emily quickly moved into strategic roles in the agency world.
Now, as a proud Lao-Canadian and first-generation immigrant, she has built her own business dedicated to helping fellow business owners succeed. Her background and strong work ethic fuel her commitment to overcoming challenges and consistently delivering exceptional results for her clients.
Emily’s goal is to cultivate a team of passionate, talented people who share her dedication to helping honest, hardworking business owners thrive. She believes that, too often, the business world overlooks the human side of things. Here’s to building businesses with integrity, respecting connections, and keeping the passion alive.