About Kickback Social
Our Mission
Kickback Social exists to make marketing execution easy and stress-free. We handle your brand’s presence online and offline so you can relax, knowing your business is in great hands.
Our Approach
We focus on creating content that’s easy, enjoyable, and authentically you. From start to finish, we handle the details so you can kick back, knowing your social media presence is in good hands.
This is the gap that Emily and her team is filling with Kickback Social.
Strategy-first. We don’t just “post”. We don’t just post pretty content—we create intentional strategies that align with your business goals.
Personal but polished. We make your content feel like you, with a polish that builds trust and credibility—especially for local businesses.
We like to work WITH you. We know collaboration is time consuming but to us it’s worth it because we get to feel part of your business which in turn allows us to do our jobs better.
Emily Phongphilack is the founder of Kickback Social. She got her start as a graphic designer at RBC, then spent years at agencies helping brands — big retailers, tech companies, household-name products — figure out what their customers actually want and how to reach them.
She's seen marketing from every side: managing teams from the inside, juggling different scopes and stakeholders, and now running her own business. So she knows how a corporate team actually works and what a busy owner actually needs — and she's good at the part most people aren't: bringing everyone together and keeping the work calm, clear, and even fun.
That's what you get with Kickback. Someone who can plan the strategy and create the content herself, who reads the room as well as the brief, and who makes the whole thing feel handled — not handed off.