Three people working on computers at a shared desk in a bright office with large windows, plants, and natural sunlight.

Our Mission

Kickback Social exists to make marketing execution easy and stress-free. We handle your brand’s presence online and offline so you can relax, knowing your business is in great hands.

Our Approach

We focus on creating content that’s easy, enjoyable, and authentically you. From start to finish, we handle the details so you can kick back, knowing your social media presence is in good hands.

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What makes us different?

  • Strategy-first. We don’t just “post”. We don’t just post pretty content—we create intentional strategies that align with your business goals.

  • Personal but polished. We make your content feel like you, with a polish that builds trust and credibility—especially for local businesses.

  • We like to work WITH you. We know collaboration is time consuming but to us it’s worth it because we get to feel part of your business which in turn allows us to do our jobs better.

A young woman with shoulder-length brown hair, smiling, sitting indoors while holding a silver MacBook laptop with an Apple logo. She is wearing a purple top, and there are colorful abstract art pieces hanging on the wall behind her.

Emily Phongphilack Joseph

Founder & Lead Strategist

Emily is a marketing expert with a passion for people and storytelling.

Her journey into marketing has been shaped by exploration, perseverance, and a deep desire to help others grow, connect, and bring their visions to life. After exploring different programs and career paths, Emily found her place in the industry, where she skillfully blends creativity with strategy to make a lasting impact. She began in graphic design and quickly grew into strategic roles in the agency world, giving her a strong foundation in both the creative and business sides of marketing.

Now, as a proud Lao-Canadian and first-generation immigrant, Emily has built her own business dedicated to helping fellow entrepreneurs succeed. Her background and strong work ethic fuel her commitment to overcoming challenges and consistently delivering exceptional results.

Emily’s vision is to cultivate a team of passionate, talented people who share her dedication to supporting honest, hardworking business owners. She believes the business world too often overlooks the human side of growth—and she’s here to change that. For her, building a business means leading with integrity, valuing real connections, and keeping the passion alive.