STRATEGIC SUPPORT FOR YOUR BRAND’S DIGITAL PRESENCE

Social Media Management & Content Creation

Our services are designed to bring clarity, structure, and consistency to your marketing while ensuring your content reflects the standard of your business.

Social Media Strategy & Management

A strong social media presence requires more than just posting content. It requires clear direction, thoughtful planning, and consistent execution.

At Kickback Social, we combine strategy and management to ensure your content supports your broader business goals while maintaining a structured and reliable presence online.

We begin by understanding your brand, your audience, and the experience you want to create for your customers. From there, we build a clear content strategy and manage the ongoing execution to ensure your social media presence remains intentional, consistent, and aligned with your brand.

This service includes:

• Social media audit and platform assessment

• Content strategy and messaging direction

• Monthly content planning

• Caption writing and post scheduling

• Platform monitoring and engagement

• Performance tracking and optimization

This approach allows businesses to maintain a strong digital presence while focusing on running their operations.

“We worked with Emily at Kickback Social to manage our content across five social channels, and she has been exceptional. She created the content, scheduled it consistently, coordinated with partner brands, engaged influencers, and collaborated smoothly with our SEO team to keep everything aligned. Beyond execution, she brought real creative strength and strategic thinking, and she is not afraid to propose new ideas or challenge assumptions in a constructive way. High enthusiasm, great communication, and a genuine pleasure to work with. Highly recommend.”

⭐️⭐️⭐️⭐️⭐️

Content Days

For brands that want a library of professional content without the complexity of ongoing production, our Content Days provide a focused and efficient solution.

During a Content Day, we plan and capture a full bank of photography and video that can be used across your social media, website, and marketing campaigns.

This approach allows businesses to walk away with a strategic content library ready to support consistent posting for weeks or months ahead.

What a Content Day May Include

• Strategic shot list and content planning

• Photography for social media and marketing

• Short-form video and reels

• Brand storytelling content

• Behind-the-scenes and lifestyle content

• A library of ready-to-use marketing assets

Why Brands Love Content Days

Content Days allow businesses to create a large volume of high-quality content in a short period of time, removing the ongoing pressure of figuring out what to post.

Instead of scrambling for content each week, you leave with a structured content bank designed to support your marketing efforts long-term.

The Result

A professional content library that makes showing up online easier, more consistent, and more aligned with the quality of your brand.

“She did such a great job of coming up with concepts to help explain the benefits of treatment in an interesting and digestible way. She also made me super comfortable on camera and was collaborative on finding the perfect messaging for my brand. Emily is awesome and I cannot recommend working with her enough!”

⭐️⭐️⭐️⭐️⭐️

Same-Day Socials Takeover

Real-time engagement and a gallery of memories, delivered 24-48 hours.

Hosting an event and ever felt like…

It’s the day of the event, attendees are hyped up and you are running around trying to engage your guests and arrange your speakers.

The big event is over and you think “man I wish I had a video or photo of that!”

Here’s a solution:

Our same-day account takeover service is designed to elevate your event and online presence with real-time social media management. We take the stress off your plate, allowing you to fully engage with your audience both at the event and online.

What type of events do we cover?

  • Conferences and Trade Shows

  • Product Launches

  • Weddings and Personal Celebrations

  • Fundraisers and Charity Events

  • Community Festivals and Markets

Check out what we did for Empowering Auto 2024! A one-day conference aimed to empower women in the automotive industry.

Throughout the event we were capturing and posting live updates so attendees AND non-attendees could engage and connect with others. We kept their online audience alive while attendees could sit back and enjoy the event without worry about missing updates.

We partner with brands that value:

CRAFT AND QUALITY

EXCEPTIONAL CUSTOMER SERVICE

LONGTERM BRAND BUILDING

  • What you get when you work with us:

    • No middle-man stress

      You don’t need to manage creators, editors, or freelancers. We handle it all.

    • One partner, less back-and-forth

      Acting as your sole content + social partner means fewer feedback loops and clearer direction.

    • Consistency without burnout

      Your channels stay active while you focus on running the business.

  • How we support your workflow:

    • We move at your pace

      Tight timelines and fast pivots are built into how we work.

    • Production to publish

      We take raw footage, briefs, or loose ideas and turn them into finished, ready-to-deploy assets.

    • Less coordination, more output

      We can work directly with your internal team or external vendors to keep projects moving.

    • Reduced feedback loops

      Clear structure, aligned expectations, and fewer revision rounds.

    • An extension of your team

      We plug in where you need us most so your team can stay focused on strategy and growth.

inquire here →

Frequently Asked Questions

  • For our Social Media Management service we require a minimum 3 month contract. We do this because it takes AT LEAST 90 days to start to see results on any social media platform. Social media is a slow and steady game.

    The search engine requires strategy and consistency to teach it what your business is about.

    For our Content Creation service, it can be monthly or one-time depending on what your objective and needs are. Don't worry we can chat about what setup works best for you and your workflow.

  • We develop a customized posting schedule based on your goals and audience engagement patterns. Our aim is to maintain a consistent and impactful online presence for your business.

  • We take the time to understand your brand identity and values to create content that resonates with your audience. Our process includes regular communication and feedback loops to ensure consistency and authenticity in all content produced.

  • We align our metrics with the most up-to-date KPIs depending on the platform. From a high level, we like to measure our success by assessing sales trends in your business. As well as, shares, engagement, and direct feedback from your customers.

Have a different question? Please email us emily@kickbacksocial.ca